$11.00
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What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.
Why we love:
Gel primer formula grips makeup
Gives skin a soft-focus effect
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin types and skin tones
Key Ingredients:
Hyaluronic Acid – Helps skin retain moisture for a plump complexion
Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Great for: All skin types
All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.
Product Dimensions : 5.91 x 3.94 x 1.97 inches; 0.85 ounces
Item model number : 82846
UPC : 609332828469
Manufacturer : e.l.f. Cosmetics
ASIN : B09XMYFTB7
Best Sellers Rank: #285 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1 in Foundation Primers
Customer Reviews: 4.6 4.6 out of 5 stars 36,257 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
13 reviews for e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
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$11.00

Mandy Damiano –
Totally. Worth. It.
Great for travel, your wallet, and textured skin. For the price point, this will keep your makeup on for hours, and provide a great base for foundation and makeup. It has a “tackiness,” which might freak some people out.. but that is a sign of a good primer. Hydration and grip is the key to a long-lasting glammed face. Note that this is a travel size, so it’s a step down from the original. But that’s the point, lol. Totally. Worth. It.
Kristen Mackey –
Great primer from e.l.f.
This is my favorite primer, and I’ve tried many! As someone with older skin, this primer helps keep my makeup in place and my skin looking its best all day long.It’s so easy to apply, takes just a small amount so one tube lasts a long time, and the price is great. It’s one of my staples and I added it to my subscriptions so I never run out. It always shows up just in time.
Sandra Berg –
Hydrating and lasting concealer
Has a sticky consistency that makes makeup sit AMAZING on the skin throughout the day, also is good for someone on a budget
Dana –
Great Primer With a Strong Grip
I really like this primer! It goes on smooth, feels hydrating, and definitely helps my makeup stay in place throughout the day. The texture is a little sticky at first, but once it settles, my foundation grips really well and looks flawless. The only reason I didn’t give it 5 stars is because I wish the bottle was a bit bigger for the price. But overall, it’s a solid product and I would buy it again!
Crystal –
Great primer
This is on my auto ship! Easy application and helps make my makeup last all day. It does feel a little sticky going on but that quickly subsides. Love that it also helps moisturize my face and seems to lock it in all day. A bottle lasts a few months for me too. You do not need much for each application though I don’t use it everyday. Great value compared to other brands.
racheyrach03 –
Long lasting and perfect for controlling oily skin in the summer heat
This stuff is incredible for my summer oily skin. For the longest time, I used the Makeup Forever Shine Control primer (which worked great, but I was tired of paying $40+ for a primer). I’m 28, a professional, and live in Florida. I can confidently say that this Elf primer lasts me an entire 10hr work day followed by after work happy hr and well into the night if needed. It goes on great, holds my makeup in place, and doesn’t dry out or irritate my skin. I wait about a minute after applying the primer before following with my foundation. Overall, I would 100% recommend this product to anyone looking for a reasonably priced and effective primer.
Erin Foster –
Formula is so smooth and hydrating,
It’s such a game-changer. The gel formula is so smooth and hydrating, and it really does give your makeup something to cling to, which makes it last all day. Plus, the size is perfect for travel—sometimes the full-sized ones are just too big to carry around, but this one’s easy to toss in your bag without it taking up space. And the fact that you only need a little bit? Even better, because it makes it more cost-effective in the long run.
Behare Selimaj –
Keeps my makeup smooth all day!💙
I really love this primer! The gel texture feels super refreshing when I apply it, and it grips my foundation perfectly. My makeup stays in place all day without feeling heavy or greasy. It also gives my skin a nice hydrated glow.What I like most is that it works great even on my sensitive skin — no irritation at all. I’ve tried more expensive primers before, but this one does the job just as well for a much better price. Totally worth it!
Serum –
Goede effect.
Ruth Ash –
Great primer that leaves the skin feeling hydrated and smooth, helping makeup last longer throughout the day. A little goes a long way, though too much can make it feel tacky. I’ve found it works best if you wait a few minutes before applying foundation. Excellent value for the results.
Nallely –
Lo compre después de ver varias reseñas y compré esta versión pequeña para probarlo, lo utilizo con la base de maquillaje de Maybelline la Fit Me Matte y me a encantado la cobertura que obtengo con la base después del primer, además de que siento que dura mucha más, la consistencia no es pesada y se absorbe muy bien y no necesito una gran cantidad de producto, sin duda lo volvería a comprar.
Salman Ameen –
Satisfied
Jami –
This is one of the best primers I’ve ever used and has become my staple. Whether I’m wearing it under tinted moisturiser or heavy matte liquid makeup, the grip is great and the foundation still goes on smooth. I’ve tried several primers from high-end to drug store brands, and this one works best for my combination skin. Great value for the lower price point.