OUAI Medium Shampoo – Hydrating Shampoo with Coconut Oil, Babassu, Kumquat Extract and Keratin – Strengthens, Nourishes and Adds Shine – Paraben, Phthalate and Sulfate Free Hair Care Products (10 Oz)
$32.00
$32.00
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Is Discontinued By Manufacturer : No
Product Dimensions : 2.5 x 5.5 x 2.5 inches; 12.64 ounces
Item model number : 2533
UPC : 815402021276
Manufacturer : OUAI
ASIN : B084BTP393
Best Sellers Rank: #2,255 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #49 in Hair Shampoo
Customer Reviews: 4.4 4.4 out of 5 stars 5,225 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Wash Your OUAI To A Happy Medium – If your hair type is stuck in the middle, this sulfate-free shampoo will nourish, strengthen and add shine to medium strands.
Does Your Hair Feel Like The Middle Child? – Hydrate, nourish and strengthen your hair with this reparative shampoo. Formulated with Babassu oil to add weightless hydration to your hair and scalp and Coconut oil to strengthen hair by sealing split ends to reduce breakage. Anti-frizz hydrolyzed keratin is added to reduce flyaways while Kumquat fruit extract leaves hair with a shiny finish.
OUAI Means Yes – In that casual Parisian way. OUAI is about being better IRL. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
Made For Effortless Routines – All OUAI hair care products including this moisturizing shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.
Live Life Your OUAI – OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Wet hair, lather up with our hydrating shampoo and rinse clean. Follow up with OUAI Medium Conditioner for hydrated, smooth hair.
13 reviews for OUAI Medium Shampoo – Hydrating Shampoo with Coconut Oil, Babassu, Kumquat Extract and Keratin – Strengthens, Nourishes and Adds Shine – Paraben, Phthalate and Sulfate Free Hair Care Products (10 Oz)
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$32.00

Lori Siegerman –
Great for Color- and Keratin-Treated Hair — And Much More Cost-Effective in the Refill Size
I bought the OUAI Medium Shampoo Refill because I needed something gentle enough for color-treated and keratin-treated hair, and it has worked really well for me. It cleans thoroughly without stripping, and leaves my hair feeling soft, smooth, and healthy. The formula has just the right balance—rich enough to nourish my hair, but not heavy or greasy.The scent is light, clean, and really pleasant, and it pairs perfectly with the matching conditioner. One of my favorite things about this refill is how cost-effective it is. You get a much larger amount for the price, and it’s more eco-friendly since it uses far less plastic than buying multiple bottles.If there’s a minor downside, it’s that using too much can feel a little rich, so a smaller amount works best—especially if you have finer hair. But overall, this shampoo has been a great option for maintaining both my color and keratin treatment.Overall: High-quality shampoo, gentle on treated hair, great scent, and a smart buy in the larger refill size. I’ll definitely keep repurchasing.
Agata R. –
A staple in my shower
I’ve been using OUAI Medium Shampoo, and it’s officially a staple in my shower. This shampoo is the perfect balance—it cleans deeply without stripping, and leaves my hair feeling soft, light, and fresh instead of dry or heavy.The scent is clean, luxe, and salon-level good without being overpowering. It makes washing my hair feel like a mini self-care moment rather than a chore.A little goes a long way so start small and work your way up as needed.Final verdict: If you want healthy-looking, bouncy, clean hair that still feels moisturized and touchable, this shampoo delivers. Worth every drop.
Shannon –
Unexpectedly a 10/10
I should probably use this longer before truly reviewing but I was so thrilled I needed to write a review after just one wash !!! I have very fine, thin & straight hair. It tends to get greasy soooo easily (cant speak on that because it’s been two hours since my shower) but I’ve never had a shampoo that helps in that department. Anyways I will say my hair has absolutely no frizz/ flyaways which I usually get.. It is so soft as if I just went to a salon & smells fabulous. My fiancé who also has pretty fine hair but completely different texture and is curly also said his hair felt soo soft and he really likes it. It lathers fantastic which is important to me. I tend to not feel like my hairs not getting clean without a good lather. I bought this not expecting much just figured I’d give it a go and it’s an unexpected 10.
greengrandma –
Works Great
Wonderful shampoo. It adds volume to my hair but it is not drying and my hair feels lovley.
Nicole –
Great product – just not a fan of rose-y 🌹 smell.
So far so good! Great product so far within a week of using it. I’m very oily hair and this keeps its pretty light weight and soft after. I use it with a scalp massager for a deeper cleanse. Only reason I give it 4 stars is the rose smell (reminds me of old lady perfume). However, it smells nice once it’s dry and is very faint.
Susan Thompson –
Ouai is awesome!
Lathers and cleans well and smells amazing! Does well with my wavy curls. I have fine hair but lots of it. Ever since starting with Melrose Place travel size perfume I’ve been getting more Ouai. Love the detox shampoo! Highly recommend but I only use around twice a month. Great to get rid of product buildup and if you have hard water like we do. Then the fine hair shampoo and conditioner, curl cream, body wash and shower gel. Love all Ouai! It all smells amazing! My daughter loves the St Barts smell but I love Melrose Place.
jpolk –
Great volume, great smell.
Shampoo does exactly as it says, adds volume. Smells awesome and makes hair feel healthy.
Kathy –
Great shampoo but not the screw top.
I love the shampoo and the way my hair feels. It gives it more body. However the lid has to be screwed off to use. It looks like there is an indentation when you push it in, it gives alittle but there is no way the soap comes out. I think the cap needs to be worked on. Unscrewing the lid each time you use it makes it hard to use. Also you only need a few drops because the shampoo suds up a lot. That is good.
Alienele –
Ho i capelli fini e da quando uso questo shampoo non riesco più a farne a meno! me li deterge senza seccarli o appesantirli. Lo adoro! Soffro di dermatite ma questo non mi dà noia.
Margit –
Super shampoo
Aten Imchen –
My scalp is oily and this shampoo gently cleans it. No itchy scalp for two days.
Amazon Customer –
This is such a good shampoo. Your hair with thank you. They feel clean right away and it does what is supposed to for fine hair, it gives you volume. It might be pricey but worth it.
Shuggs –
This is a fantastic shampoo for me with fine hair. It has made such a difference to my hair giving it more volume. I love that it’s paraben and sulphate free. It also lasts a long time as I don’t need to use much and smells divine! I highly recommend it.