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wet n wild Photo Focus Dewy Liquid Foundation Makeup, Caramel

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The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
Product Dimensions ‏ : ‎ 1.1 x 1.38 x 3.62 inches; 0.29 ounces
Item model number ‏ : ‎ 1111530
UPC ‏ : ‎ 077802115300
Manufacturer ‏ : ‎ Markwins Beauty Brands
ASIN ‏ : ‎ B082YPXNK1
Best Sellers Rank: #1,821 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #24 in Foundation Makeup
Customer Reviews: 4.4 4.4 out of 5 stars 12,561 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we’ve got you covered & photo ready for your next big thing. You’ve met your true makeup match!
ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been! We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you!

13 reviews for wet n wild Photo Focus Dewy Liquid Foundation Makeup, Caramel

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  1. MR

    Lightweight, Good Color Match, and Quick-Drying
    This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.

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  2. AZShopGirl

    Truly Amazing Foundation and Better Than High-End!
    I’ve never worn a medium/full coverage foundation like this before. I had been eyeing a $60 blurring foundation from a high-end department store, but after trying countless foundations over the years (ranging from $3 to $60), this one is by far the best I’ve ever used. I’m so glad I discovered it. The texture goes on creamy, not sticky, dries down to a soft matte finish, and sets quickly without feeling heavy or hardening. I wore it for a 6-hour formal event, and it stayed flawless the entire time. No caking, no creasing, just smooth, even coverage that looked amazing both in low lighting and on camera. My skin felt soft and wasn’t oily at all, I only had to blot once or twice the whole night. To top it off, it was incredibly easy to remove with just makeup wipes and cleanser. This product performs like a luxury foundation at a fraction of the price. I’ll definitely be stocking up for my travel kit and for those “just in case” moments. So impressed!

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  3. Riorita

    Great for the Price!
    I bought this based on it being EWG Verified. It’s every bit as good as expensive products and which have more toxic ingredients. It’s not too heavy and there’s nice coverage. Goes on smoothly (I use a brush,) and it has a soft finish. It’s amazing that a such a low-price point foundation can offer such great results.

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  4. Sara Fernandez

    Good product
    It’s not full coverage, two coats to make it full. Color is a perfect match. You need to shake it really good or it will be thin, watery. Dewy. Blends well. Good for dry skin. It’s not thick. It doesn’t feel oily. Great price!

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  5. Molly Lund

    Beautiful Foundation
    one day i was bored and i needed more foundation so i went on amazon and bought one for $5 to try it out. this foundation is actually so nice and matches my skin tone perfectly. it’s super smooth on my face and it doesn’t break out my skin like i thought it would which is surprising because i have very sensitive skin. it’s a good amount and it’s not oily or greasy at all. i recommend this foundation if you have a small budget for makeup.

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  6. Julia O

    Decent coverage but accentuates fine lines, texture and dry skin
    Sometimes Wet n Wild has products that outperform more expensive brands. I saw a few TikTok videos where people were recommending this foundation for it’s performance on mature skin. I’m in my late 40’s and seeing the typical fine lines/texture that one would expect. From the reviews I saw I had my hopes up a little too much. I didn’t expect a miracle but I was hoping I could get decent coverage without emphasizing all the stuff I’m trying to cover. Sadly I got the opposite. It dries down more like a matte finish than dewy. It also accentuated my fine lines in a way I didn’t expect. It didn’t settle in them but pretty much refused to stick in those areas. I guess separated? I tried applying with a sponge, brush, with and without primer. The results didn’t change noticeably with the different methods. The only reason I gave this 3 stars is because of the coverage. It’s more of a medium coverage but it’s buildable. This foundation might work for someone who has less problematic skin, but if you struggle with fine lines, dry skins, large pores, this might not be for you.

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  7. Kate

    Perfect!
    Blends seamlessly into my skin, I happen to pick the correct shade on the first try, leaves my skin looking dewy and beautiful, and lasts all day.

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  8. TamBerine:

    Love it! My favorite foundation
    I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles.

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  9. Leisa

    Great price for a quality product! Light and g9es o with a beautiful finish.

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  10. HGUnified

    I have been using this foundation for a few weeks now and I am very impressed with the results. It has a lightweight texture that blends easily into the skin, giving it a natural and dewy finish. It does not cake up or settle into fine lines, and it lasts for several hours without fading or oxidizing. It also has a pleasant scent that is not overpowering.The shade Bronze Beige is perfect for my medium-tan skin tone with warm undertones. It matches my skin very well and does not look too orange or pink. It also has SPF 15, which is a nice bonus for sun protection. The bottle is sleek and easy to use, with a spatula applicator that helps to dispense the right amount of product.The only downside of this foundation is that it does not have full coverage. It is more of a light to medium coverage that evens out the skin tone and hides minor imperfections, but it does not cover up dark spots or blemishes completely. If you are looking for a full coverage foundation, this might not be the best option for you. However, if you are looking for a natural and dewy foundation that enhances your skin’s beauty, I would highly recommend this product.

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  11. Anna

    Das Produkt entspricht der Beschreibung, .. ICH EMPFEHLE SEHR …

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  12. Melanie

    Me encanto 👌👌👌👌

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  13. Alejandra N. S.

    Ampliamente recomendada

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    wet n wild Photo Focus Dewy Liquid Foundation Makeup, Caramel
    wet n wild Photo Focus Dewy Liquid Foundation Makeup, Caramel

    $4.92

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