




Say hello to our Photo Focus Loose Setting Powder, the latest shade in our #1 franchise! This lightweight, silky formula sets your makeup with a radiant pink tint, enhancing your natural glow. Effortlessly blendable, it blurs imperfections, minimizes shine, and keeps your finish smooth all day. Glow on, gorgeous! Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Product Dimensions : 3.15 x 0.31 x 0.16 inches; 0.7 ounces
Item model number : 1116513
UPC : 077802001405 077802165138
Manufacturer : Markwins Beauty Brands
ASIN : B0DQYTN86X
Best Sellers Rank: #1,852 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Face Powder
Customer Reviews: 4.6 4.6 out of 5 stars 9,890 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Radiant Finish: This lightweight, silky powder features a radiant pink tint that enhances your natural glow for a fresh, luminous look.
Flawless Blending: Effortlessly blends into the skin, blurring imperfections and ensuring a smooth finish that lasts all day.
Oil Control: Minimizes shine while setting your makeup, keeping your complexion looking polished and radiant throughout the d
Versatile Use: Perfect for all skin types, this setting powder enhances your makeup routine, allowing you to glow confidently.
Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
13 reviews for wet n wild Photo Focus Loose Setting Powder, Lightweight Silky Formula, Radiant Tint for a Luminous Glow, Blurring & Oil-Control Finish, Long-Lasting Makeup Setting Powder, Cruelty-Free – Soft Pink
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$6.64

Mickeymouse –
AMAZING! DARK SKIN APPROVED!
Flawless finish. Minimal flashback. Melts into skin after setting spray creating a wonderful doll-like base. Makes powder blush and highlighter goes on like butter. Doesn’t make me look like a ghost even before setting spray. I am cool tone and dark skinned, I didn’t get deep because it looks orange. Great price, great size, and looks great.
Lesly –
A Must-Have for a Flawless Finish!
I absolutely love this Wet n Wild translucent powder! It sets my makeup beautifully without looking cakey or heavy. It keeps my skin matte all day while still feeling light and smooth. The texture is super fine, and it blends easily, leaving my face with a natural, soft-focus finish. It also works great for touch-ups throughout the day. Honestly, for the price, the quality is amazing — definitely one of the best drugstore powders out there!
Chantgirl –
Best bake powder for your face!
This pink setting powder gives a flawless finish. Light and luminous but never cakes in the creases. I use it for under eye and an all over finishing powder. It lasts all day and keeps in place. It is a great value for the money as well.
Daniorf –
Smooth finish and brightening effect—great affordable setting powder
I tried the wet n wild Photo Focus Loose Setting Powder in the Banana shade, and it’s quickly become one of my favorite affordable setting powders. The banana tone is perfect for brightening up my under-eye area without looking too yellow, and it works well on my medium skin tone.The texture is super fine and silky, making it easy to blend and apply. I use it both for setting my entire face and for baking under my eyes, and it helps keep my makeup in place for hours. It does a great job controlling shine and gives a soft matte finish without making my skin look dry or cakey.It’s lightweight, so my skin still feels comfortable, and it photographs beautifully, living up to its “Photo Focus” name. For the price, it’s an amazing value, especially if you want a powder that works across different skin tones.Pros:✅ Banana shade brightens without looking too yellow✅ Fine, lightweight texture blends easily✅ Controls shine and sets makeup well✅ Great for baking or all-over setting✅ Affordable price pointCons:❌ Can be a bit messy when opening the container❌ Might emphasize dryness if skin isn’t well-moisturized
Katherine Santell –
New go-to setting powder
I was surprised at how much I love this product. I have fair skin (for reference, maybelline foundations are shade 102, my usual is L’Oréal true match super blendable shade CO.5). My skin is relatively normal and after setting with powder, I don’t look greasy by the end of the day. I’m 30. I normally use the translucent powder but wanted to give the pink a try. It’s finely milled, easily competing with high end products. I don’t look powdery after application, the finish is very natural. My foundation stays set, even in the t-zone. This doesn’t turn my face pink. The overall effect is brightening, and I feel quite polished after application.
Mandy Damiano –
Not a dupe for Huda Setting Powder, but good option for a powder to not break the bank.
Honestly, this is a good setting powder for it’s price point. I was hearing this is a “dupe” for Huda Beauty Pink Setting Powder, and I just want to say.. it is not. There is nothing on the market that even compares to the Huda Beauty Powder, so if you are looking for a true unbeliable setting powder for under the eyes, get the OG. It’s worth the crazy price. I have BAGS and Dark circles and some puffiness wrinkles, and Huda virtually makes them dissapear after concealer.This product is good for less textured skin under the eyes. In general a good powder to not break the bank. But for the girlies reading this looking for a “dupe” of Huda, just buy the real thing and thank me later. xoxo
Maybel M. –
Flawless Finish with a Soft Glow.
The wet n wild Photo Focus Loose Setting Powder truly delivers a professional quality finish at an affordable price. Its lightweight texture blends effortlessly into the skin, setting foundation and concealer beautifully without settling into fine lines. I love how it smooths the complexion, reduces shine, and creates a soft matte effect that still looks natural and radiant. It’s perfect for baking or lightly dusting all over the face for a polished look that lasts all day. What makes this powder stand out is its brightening effect it gives the skin a subtle luminous touch that enhances rather than masks. It’s ideal for fair to light skin tones and works well for both everyday wear and full-glam looks. The container is well designed, easy to use, and travel friendly. Overall, this setting powder is a fantastic choice for anyone seeking a smooth, long lasting finish with a hint of healthy glow.
Andromeda –
Not a Fan
Not a fan, surprised with such high ratings which got me to try it in the first place. Another brand I used previously is much better. Doesn’t have much of a “setting” effect to it, the brush picks up way too much product (I’m guessing because it’s super fine), and even knocking it off doesn’t help much. It spreads fine on the face, but leaves quite a bit of a mess on your clothing, more than other setting powders do.It’s not horrible enough not to use it completely, but won’t buy again.
Humera Suleman –
This is an excellent finely milled powder. The translucent one does not cast white film . It smoothened my face and kept it matte all day. I wanted a powder to keep my oily sunblock under control and this does the job well . For ref I am light medium .
Aline –
Lo amé, me encanta el precio y el acabado, incluso mejor que el de Huda Beauty, ya que me dura más tiempo y tienen el mismo acabado.
Zornitsa Boncheva –
This powder is very good. First of all,container is huge! It comes with a cute puff,it is translucent itbis very finely melt. I have oily skin,and I was looking for a good setting powder,because I have to set my foundation for it to last. I saw a lot of influensers talking about this powder,saying that it is equally good to some very high end brands. I have decided to try it and I am happy I did so. It does the job and it doesn’t hurt that it is soooo affordable.I recommend it!
daisy –
colour is perfect. but it is very expensive
Kashif –
Very nice and smooth powder with a great finish. Lasted enite evening. I’d definitely purchase again.