wet n wild Photo Focus Matte Foundation Stick Makeup, Porcelain | Vegan & Cruelty-Free
$5.51
Related Products
Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!
Product Dimensions : 1.26 x 1.26 x 3.35 inches; 1.44 ounces
Item model number : 848A
UPC : 077802364494
Manufacturer : Markwins Beauty Brands
ASIN : B07MCCDV7D
Best Sellers Rank: #7,587 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #78 in Foundation Makeup
Customer Reviews: 4.2 4.2 out of 5 stars 15,073 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we’re proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.
12 reviews for wet n wild Photo Focus Matte Foundation Stick Makeup, Porcelain | Vegan & Cruelty-Free
Add a review
$5.51
Claire –
Great stick foundation
I love this foundation stick its great for my fair skin as the color matches very well. This foundation blends nicely and I like the stick for traveling its unbelievably good value and is just as good as those expensive brands.
Dolores –
you don’t need too much! it goes a long way!
I’m a 40+ yr old trans woman with Pale AF skin ( I use Porcelain and shell ivory), if you want proof it covers anything…… take it from someone who never has visible stubble because of this amazing stick foundation. With a Loreal Moisturizer, gel primer and some blush, its just does everything I need and doesn’t sweat off even as a musician onstage!
A. Ahmed –
You’d be surprised how good this is. Better than many high end brands
I started using this about 6 months ago. I never use a stick foundation. I figured this would help for a quick makeup application just to go out and run errands. This is far better than I hoped. It’s lightweight, yet smooths & covers any blemishes or spots. Making your face look flawless. I first used as a “CC cream” or a “primer” in the sense of having an underneath coat, esp if my regular foundation wears off (I do this with my lips. Fill in completely with pencil, a very matte lipstick, and then the actual silky color. I never have to reapply lipstick ever).I still use it this way (even though I do put primer on before it). But for a quick application for everyday use, I use only this without primer or another foundation on top. My friends always ask and when I tell them that it’s Wet N Wild, they’re amazed and then buy for themselves. I don’t lie and claim it’s from an “upscale” name brand (I have friends who do this with their makeup, clothes, jewelry, etc). I tell the truth…my favorite highlighting palette is from 5 Below and I’m not ashamed to say it.This can be used as just a concealer too. It lasts all day. Some have said it looks too glossy, but I don’t have this issue. I have mostly dry skin. If that happens, just use powder after and/or apply a light and thin layer of another foundation that’s not liquid, but more creamy (I do this for formal makeup or to last the entire day). For this price, you can’t go wrong and it’s perfect for at least a simple and quick makeup application.
Victoria Martinez –
Great Everyday Affordable Foundation Stick with buildable coverage-
I have used wet n wild products throughout my 27 years of wearing makeup and have had a mixed experience with a variety of their products but overall would recommend it as most products offer a great quality for a Cost effective price point, now a as a devoted fan of the Wet n Wild Photo Focus Matte Foundation Stick, I can confidently say it’s a great choice for a smooth, natural-looking base. Its affordable price point and reliable performance make it a standout in the drugstore category. This foundation stick offers a buildable medium-to-full coverage and sets to a beautiful matte finish, living up to its name perfectly. It effectively blurs imperfections and evens out skin tone, leaving a filter-flawless appearance that doesn’t look caked. The stick design makes for a quick and easy application. You can simply swipe it on and blend it out with a damp beauty sponge, and it melts into the skin. The texture is creamy and blends effortlessly without feeling excessively tacky. I’ve found it doesn’t settle into pores, especially when used with a primer. Of course always moisturizing before priming. I appreciate the build-ability of this foundation. For a light, even weekend look, it works wonderfully on its own. It’s also an excellent base for a full-glam routine. By applying a base layer of this stick foundation and blending, I can maximize the product’s longevity and create a smooth canvas for layering other foundations, concealers, and powders. Due to its creamy formula, I also suggest setting it with a pressed or loose powder to lock in that flawless, matte finish. This product is a great find for a budget-friendly option. It provides a flawless, matte finish and is incredibly versatile, making it a staple in my makeup bag.
Tam B –
Tacky/greasy finish & color is not accurate
Hard to smooth out on your face & leaves a tacky/sticky finish. Color is also off-I use medium beige in other brands, which is what I ordered for this brand, and it’s more of a light beige color when you put it on. Just ok in a pinch & also needs covered with a face powder if you don’t want to look “greasy” all day.
Timkatmom –
Amazing!
I’m always buying foundations, but I saw that this one was very inexpensive and I decided to try it. First, it is so convenient you don’t have to apply it on a brush or you wrist and then apply it to your face. You can just wait it right on your face. There is no spillage. And the stick is very easy to handle.I bought the pack that had the two colors and I could use both of them. The lighter version might be a little light but I could always use bronzing drops mixed in to give a more suntan look because it is so blendable .. The foundation blends so well and then it is buildable and not cakey. I do skin prep my skin before I use foundation as well as a primer and my make up stays on for hours. I have combination skin not super oily and not super dry.The best part is it’s going to be so easy to travel with. Nothing to worry about spilling in a bag and easy touch up if I am traveling and have make up on and want to just touch up before I go out again. Definitely a high-end product for a very, very reasonable price! You cannot go wrong!
Denise –
Great for Older Skin
Love this!!!! Great coverage, and the shade is perfect. Being older, I always worry about my makeup looking cakey because it settles into fine lines. This foundation doesn’t do that. In fact, it doesn’t look or feel like I’m wearing makeup at all.
KAMAL AHMED KHAN –
Good for your Looks
Elena Valencia Borquez –
el maquillaje es excelente para mi tipo de piel seca, cubre bien la piel y el precio es excelente
aldana1g26 –
Excelente cobertura y barato
Michelle Bremner –
I was pleasantly surprised by this produce. On a whim I bought this to try. I always dread the dryness and cakiness of stick foundations, but I was impressed with how creamy this is, while simultaneously feeling weightless on the skin. This foundation gives light-buildable-to-medium coverage with a matte, airbrushed finish. This blurs imperfections without emphasizing my skin texture, dry patches, or larger pores (particularly around the nose). I noticed that this dries down and sets fairly quickly, so I recommend buffing or blending it out right after application. Once it sets, it doesn’t leave behind any stickiness or tackiness on the skin so I don’t feel like I have to set my entire face with powder, which I appreciate! In terms of longevity, I would put it around the 6-8 hour mark. By the end of the day, it had worn off around my nose area, but the rest of the face looked pretty darn good. There are currently 21 shades offered, which is generous, particularly for stick foundations at the drugstore. However, I wished that the Wet n Wild website provided shade descriptions, which would make it infinitely more helpful when ordering foundations online.
Thomas Dünow –
Sehr guter Abdeckstift. Hält lange.