
Product description







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Add to Cart
Add to Cart
Add to Cart
Customer Reviews
4.7 out of 5 stars 2,700
4.7 out of 5 stars 6,054
4.6 out of 5 stars 4,111
4.6 out of 5 stars 1,895
Price
$30.36$30.36 $36.95$36.95 $14.20$14.20 $45.78$45.78
Sulfate Free Formula
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Adds Shine
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UV, Environmental & Thermal Protectant
✓
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Improve Elasticity & Reduces Breakage
✓
✓
✓
✓
Preserves Hair Color, Improves Vibrancy
✓
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✓
Hydrates, Restores & Seals In Moisture Balance For Cuticle Strengthening
✓
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Keratin Protein Enriched
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✓
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No Added Sulfates
✓
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What Makes Us Different:
Essential cleansing for everyday use, this shampoo delivers softer more manageable hair with each & every use. KERATIN the building block protein that makes up all hair, This Shampoo builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. A daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes and every blonde in between. Brightening Shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading. SILK sets the standards. We’ve infused Silk Proteins to make hair smooth as glass. Excellent as a therapeutic shampoo, but light enough for everyday use.
IT’S A 10 TIP/Directions:
Work shampoo into a lather, focusing on roots and scalp. Rinse with warm water. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment. Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment. Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Follow with Its a 10’s Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment.

Is Discontinued By Manufacturer : No
Product Dimensions : 3.3 x 2.3 x 9.8 inches; 2.11 Pounds
Item model number : 9154B
UPC : 898571000464
Manufacturer : It’s a 10
ASIN : B00943D1JQ
Best Sellers Rank: #11,538 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #320 in Hair Shampoo
Customer Reviews: 4.7 4.7 out of 5 stars 5,913 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Sulfate and paraben free locks out humidity
Protects from sun damage
Keratin protein infused
10 reviews for It’s a 10 Haircare Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free
Add a review
$32.00

Jessica Hernandez –
Salon-Quality Hair at Home!
My hair has never felt this soft! This deep conditioner with keratin is a total game-changer. It repaired my dry, frizzy ends after just one use and left my hair shiny, smooth, and smelling incredible. It’s like a professional salon treatment right at home. If your hair needs some love, this is a must-have!
Tina –
A Reliable Deep Conditioner great for Longer, Thick, and Course Hair
The It’s A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has won my heart as an absolute hair care game-changer. I’m thoroughly impressed with its performance and the thoughtful packaging.**Larger Size Advantage:** Having a larger size option like this is a dream come true for someone with long, thick, and coarse hair like mine. This shampoo not only handles the demands of my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant.**Value and Quality Balance:** While the price might raise an eyebrow, the exceptional quality of this shampoo easily justifies the expense. Every wash feels like a treat, as the formula works its magic to strengthen and nourish my hair. It’s clear that I’m paying for a product that delivers on its promises.**Online Convenience and Savings:** One standout advantage of purchasing this product online is the potential for cost savings. Oftentimes, the online option offers a more budget-friendly alternative compared to the price tag found in physical stores. It’s a win-win situation for both quality and savings.**Shipping and Packaging:** Kudos to the shipping process – Most often it’s been securely packed with bubble wrap in a slightly larger box. The added touch of wrapping it in plastic showcases attention to detail. Not only does this protect the contents from leaks, but it’s also a practical option for those who like to make the most of every drop.In conclusion, the It’s A 10 Miracle Shampoo Plus Keratin in the 33.8-ounce size has seamlessly integrated into my hair care routine. Its larger size option is a godsend, catering perfectly to my hair type. While it’s true that the price is higher, the exceptional quality and online savings make it a worthy investment. The packaging ensures a safe arrival, with a thoughtful touch for even the most frugal-minded. If you’re on the hunt for a shampoo that truly performs, this one ticks all the boxes.
Aimee C Butler –
IT IS A 10!
It’s a 10 is the only kind of hair care I use. You only need a tiny bit and it lathers so well! It smells amazing. Your hair is so soft, no oily hair. The quality is great and I’ve been using this brand for over 10 years!
Carol P. –
Keratin friendly product
If you have had a keratin treatment this product maintains and keeps straightened hair tangle resistant and healthy. I have been using this product for years and I love it. I highly recommend using this product and will continue to use it.
SSB –
Amazing!
My mom is a hair dresser, but since I’ve move to the west coast I haven’t really asked her for any products because it’s not cost and time efficient once she ships it to me. In saying this, I have used TONS of different shampoos, conditioners, leave-in treatments, etc.Today was my first day using the Keratin shampoo and conditioner. I also used the regular Miracle leave-in. The shampoo feels different from other shampoos I’ve used, and when I was washing it out I was worried I would be left with oily residue in my hair since my scalp is extremely oil. Of course I figured I might as well see this through with the conditioner since I already invested a lot of money into a shampoo and conditioner. When I got out of the shower and towel dried my hair it felt much more moist than usual, but not weight down. It actually felt like it had a bit more volume to it, which I was very surprised by. My hair is very straight; ot fine or thick, just normal; does not hold any styles; is colored, and has been permed before; I have a very oily scalp; and becuase of all the blow drying and heat styling my hair is a bit fried. I went to the hair dresser last to have my hair cut and she mentioned how damaged my hair was on the ends (not by my scalp because of how oily it is).Anyway, I sprayed in the leave in conditioner and combed my hair as instructed on the bottle. I let it sit in a towel to dry a bit more, and then I blew dry my hair just like normal. Wow…what a difference this stuff makes! Usually as I blow dry my hair I know that the ends are dry becuase I can see the texture of them become very dry (straw-like…not dry in a good way). This time my hair remained very soft. I had to keep checking that it was dry becuase it did not turn dry/straw-like even though it was dry.After my morning routine was complete I was so excited about how my hair looked. It wasn’t weighed down (which was my biggest fear), it wasn’t oily at the scalp–instead it was light weight and very shiny and healthy looking. This is the best my hair has looked and felt in years!!! I hope that everyone discovers the It’s a 10 line and enjoys it as much as I do.
Michaela –
The shampoo arrived in a damaged package, it was half opened and everything else from the package was dirty from shampoo. Other than that the shampoo makes really nice smooth hair.
G Venkatesh –
It’s a 10 product is good
Salma ait lazrag –
Plus qu’à tester
Suzie Murphy –
Good shampoo getting pricey
Tim Skinner –
This shampoo has a rather goofy name but it might be the best I’ve ever bought. It lives up to all its claims. Other brands I’ve tried don’t quite measure up to this, in terms of the “silky feel” one hopes for with a Keratin shampoo. Only wish the bottle was bigger because my shampoo is proving to be rather popular around here. I will buy more.